Florist Balham GDPR Privacy Policy

Introduction

This Privacy Policy outlines how Florist Balham collects, uses, shares, and safeguards your personal data when you place an order with us in Balham and the surrounding districts. We are committed to upholding your privacy and complying with the General Data Protection Regulation (GDPR) in our processing of your information. Please read this policy carefully to understand your rights and our responsibilities.

Scope of this Policy

This Privacy Policy applies to all customers making purchases or placing orders with Florist Balham, whether via our website, over the phone, or in person, where the order is fulfilled by delivery or collection within Balham or surrounding districts. By using our services, you acknowledge the processing of your personal data as described in this policy.

What Data We Collect

To provide our services effectively, we may collect and process the following categories of personal data:

• Contact information: Full name, address, email address, and phone number associated with your order or communication.
• Order details: Information relating to your order, such as requested products, delivery address, order notes, and any specific delivery instructions.
• Payment information: Depending on payment method, transaction data such as card type (processed securely by our payment providers – see ‘Processors’), but not full card numbers.
• Correspondence: Records of your communication with us, whether by phone or in writing, for enquiry or complaint resolution.
• Technical Data: Device information, IP address, browsing activity, or cookies when you visit our website (where applicable).

Lawful Basis for Processing

Under GDPR, we must identify lawful bases for processing your personal data. The main bases Florist Balham relies on are:

• Contractual necessity: Processing your data to fulfil your order and complete our contract with you for the purchase and delivery of goods.
• Legal obligation: Retaining records as required by tax, accounting, and other applicable laws.
• Legitimate interests: Communicating with you regarding your order, responding to enquiries, improving our service, and addressing complaints or disputes.
• Consent: Where required, such as for marketing purposes or certain cookies, and only where you have explicitly provided such consent.

How We Use Your Data

Your personal data is processed for the following primary purposes:

• Processing and fulfilling your order for flowers or related products.
• Communicating order confirmations, updates, and delivery notifications.
• Handling customer service enquiries, feedback, and complaints.
• Maintaining financial and transaction records for accounting and legal compliance.
• Improving our products and customer experience.
• If you have consented, sending you occasional news or promotional information associated with Florist Balham.

Data Storage and Retention

We retain your personal data only as long as is reasonably necessary for the purposes noted in this policy. Generally, this means keeping your data for the duration of our transaction plus a defined period to comply with legal or tax obligations, resolve disputes, or enforce agreements. Unless statutory rules require a longer period, we will retain order and contact data for up to six years after your last transaction. Marketing preferences can be updated or withdrawn at any time by you.

Processors and Data Sharing

Florist Balham may use third-party service providers (processors) to help us deliver our services or process orders. These may include:

• Payment processors that securely handle your payment transactions.
• Delivery partners or couriers for fulfilling orders.
• Website hosting and IT support services.
• Accounting and audit professionals for statutory compliance.

We ensure that all processors only use personal data per our instructions and provide adequate protections for your data under relevant data protection laws. We do not sell or rent your personal information to other organizations or allow third-party advertising networks access to your data. Data may be disclosed where legally required, for example, to law enforcement or government bodies.

Your Rights

Under GDPR, you have the following rights regarding your personal data held by Florist Balham:

• Right of access: Request a copy of your personal data we hold.
• Right to rectification: Request correction of any inaccurate or incomplete data.
• Right to erasure: Request deletion of your data where there is no legal reason to retain it.
• Right to restrict processing: Ask us to limit how we use your data in certain circumstances.
• Right to object: Object to certain types of processing, such as direct marketing.
• Right to data portability: Request transfer of your data to another provider where technically feasible.

To exercise any of your rights, please contact us via the contact details provided on our website or by other means you have used to engage with us. We may require verification of your identity before processing requests. You also have the right to complain to the Information Commissioner’s Office in the UK should you feel your data has not been handled correctly.

Security Measures

We operate strong safeguards to keep your personal data secure. This includes access controls, encryption where appropriate, employee training, and regularly reviewing our policies and practices. We only share your data with those who need to know it and who are subject to strict confidentiality regulations.

Children’s Privacy

Our products and services are not targeted at children under the age of 16, and we do not knowingly collect personal data from individuals in this category. Customers must be over 16 to place orders with Florist Balham.

Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in our procedures or legal obligations. We recommend reviewing this page regularly to stay informed about how we protect your information. The latest version will always be made available with an effective date indicated at the top of the policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us using the contact details provided on our website or at our place of business in Balham and we will respond promptly in accordance with our legal obligations.